EDP quantifies the full value of residential EV flexibility
EDP partnered with Beebop to prepare the valorization of the full flexibility potential of residential EV charging and PV systems across multiple smart charging scenarios. The collaboration aimed to quantify the monetisation potential along the behind-the-meter (BTM) and front-of-the-meter (FTM) value stack—providing the foundation for scalable, data-driven product design and business plan.
Challenges in monetising EV flexibility
Cross-organizational alignment to guarantee success at scale.
To design a customer proposition for scale, it is key to involve different departments in the organization, including trading, retail and the executive level.
Limited visibility across value layers
EDP needed to understand the segmented value creation across BTM (e.g. peak shaving, self-consumption) and FTM (e.g. market trading) in a unified, comparable framework.
Product design complexity
To be successful, the solution must create real energy bill savings for segmented end-users while also aggregating sufficient flexibility to unlock value on the power markets.
Client
EDP is a leading energy solutions provider committed to supporting the energy transition through innovation, flexibility, and customer-centric services. With a focus on decentralisation, digital-isation, and sustainable infrastructure, EDP partners with utilities and energy actors to deliver future-ready solutions that meet the evolving needs of the power system.
SOLUTION BY BEEBOP
How Beebop quantifies and unlocks EV flexibility for EDP
Unlocking smart EV flexibility with Beebop
The EDP-Beebop partnership started with modeling and evaluating the flexibility potential of residential EV charging across multiple real-world scenarios, in close alignment with EDP trading. Beebop used two years of household data and market prices, plus realistic charging-session data supplied by EDP’s connectivity partner. It simula-ted how EVs and PV systems perform across behind-the-meter and front-of-the-meter value layers. By combining smart charging control logic with full-market trading capabilities, Beebop provided a realistic, scenario-based view of the added value per user—supporting data-driven product and tariff design.
Full value visibility across scenarios
Beebop’s simulations covered EV-only and EV+PV scenarios, revealing how charger size, user behaviour, and charging control impact value across the VPP chain.
Targeted marketing insights
Through customer segmentation, we identified characteristics that significantly boost the flexibility volume at critical high-value moments.
Foundation for new smart charging products
The results give EDP the insights needed to build smart energy tariffs, flexible EV offer-ings, and transparent pricing structures, backed by real consumption, pricing, and grid data.

The b2c customer proposition
How EDP unlocks value for end-users through smart EV charging
The start of EDP’s collaboration with Beebop focused on identifying the value of residential EV flexibility across real-life charging behaviours and infrastructure setups. While the modelling was analytical in nature, the results offer direct input for customer-facing products, from flexible EV tariffs to dynamic charging incentives. By quantifying the benefits of smarter charging with larger charging station setups, the project laid the foundation for future retail offerings that combine user value with grid benefit.
What comes next
Building on the value calculator results, EDP is preparing the next phase: the design and launch of commercial flexibility products tailored to EV users, building on orchestration and optimization in the background. These offerings rely upon insights in value creation potential, considering charger size, user behaviour, and real market value, enabling scalable products that benefit both customers and the grid. Future steps may include software-based connectivity of EVs and chargers using sanctioned APIs, and trading integration into market operations.
100%
Data-driven simulation using 2 years of user data grounded in EDP’s customer base.
up to 5x
Value increase due to targeted marketing
E2E
Modelled across the value chain for EV + PV
Step into the power system of the future.
